Acentic Media

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Hotel Advertising

New advertising medium launches in the hotel sector

Acentic Media has been established to enable brands to engage with elusive business travellers and for hotels to generate additional revenue from Acentic’s sophisticated in-room interactive Hotel TV systems (iTV) Panorama HD and Vision series.

Launched as a unique advertising platform Acentic Media presents integrated messages in selected areas on-screen and on-line, using advertisers’ existing promotional materials. For example, Hotel TV Media commercials, banners or graphics on dedicated sections on the Hotel TV or Wi-Fi Internet landing page and the printed hotel in-room guide.

Within its existing hotel base across EMEA, Acentic, the leading Hotel TV provider,  has over 200,000 digitally equipped rooms that are Acentic Media ready, providing a potential audience of over 30 million hotel guests per year. Advertising brands and hotels can now mutually benefit from this new platform by using the special Acentic Media promotion packages.

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ACENTIC MEDIA

Key Benefits

 

For Hoteliers

• Additional revenue stream opportunities
• Time sensitive messaging to increase
  guest spend in specific hotel services
• Leverage brand partner and supplier
  relationships to drive incremental sales
• Remote update capability
• Adaptable multimedia hub able to utilise
  existing marketing materials
• Requires no additional investment and
  no ongoing costs
• Advertisers pre-approved to ensure that
  brand compliment each other and there
  are no conflicts of interest between
  brands

For Advertisers

• A captive audience in a non-cluttered
  environment
• Targets upmarket travellers with little
  wastage
• Measureable medium with auditing
  potential
• Guaranteed exposure to all guests
• Compelling interactive medium with direct
  response capability
• Delivery via an established medium with a
  known and interested audience
• Ability to test market in a controlled
  environment