Acentic, a leading supplier of digital interactive TV systems for the hotel industry, will provide high-end interactive guest communication and digital entertainment solutions for the first W Hotel in Europe – W Hotel Istanbul. Part of Starwood Hotels & Resorts Worldwide, the hotel opened April 1, 2008 in Istanbul, Turkey.

Working with its Turkish distribution partner, Ardatek Elektronik, Acentic will help W Hotels extend its world-class lifestyle brand in Turkey with the Acentic Vision platform. “We are delighted to provide cutting-edge solutions for digital television services to the new W Istanbul. It is destined to become the top hotel in this fantastic city and is a reference for all other properties and future developments,” said Alistair Forbes, CEO, Acentic. “Building on a number of recent successful installations, this project is a major win for Acentic and reinforces our preferred supplier partnership with Starwood and our presence in the Turkish market. We look forward to working with Ardatek to further meet the needs of hotels in this high growth region.”

Acentic’s technology is found in more than 1450 hotels worldwide, utilising the television to provide the best way for hoteliers to connect with guests. Guests at W Hotel Istanbul will be able to interact with their in-room television via Acentic’s Vision platform to receive services that include movies on demand, live news and hotel information, as well as RSS feeds (live web links) and an extended film content library.

“Acentic and its distributor network are the ideal partners for Starwood Hotels & Resorts to guarantee that our television and guest experience standards are upheld in a way that best communicates our brand messages and values,” said Brian Pratt, vice president e-commerce and customer technology, Starwood Hotels & Resorts Europe, Africa & Middle East. “Acentic is a proven international provider, assuring that Starwood Hotel guests will experience high-end in-room entertainment and interactive communications services. At the same time Acentic gives our hotel management the tools to promote their services and generate additional revenue.”

Acentic works in close partnership with its distributor network to bring next generation hotel technology solutions and services to Starwood Hotels & Resorts, regardless of their geographic location. Acentic’s distributor network meets the standards of international hotel groups and their most luxurious brands. The Acentic distributor network is managed closely with regular certification and training programs that enable international hotel brands to deliver consistent, high-quality TV solutions to their guests across all geographies.